Content that earns trust, ranks, and drives revenue.
I am Osman Janneh, a B2B content strategist and SEO specialist with 10+ years of professional experience writing for enterprise technology buyers. I turn complex capabilities into active pipeline without the corporate fluff.
Trusted by Enterprise Brands
Intel • Verizon • Fujitsu • OpenText • Zendesk • HiBob • Sensormatic • Hyland • OutSystems
Traffic means nothing without intent.
Most B2B agencies sell you vanity metrics. They chase high-volume keywords that bring irrelevant traffic, rely on short-lived algorithm hacks, and produce fluffy content that procurement teams see straight through. If the wrong people are landing on your site, more traffic will not fix your pipeline.
We build commercial assets that answer complex queries, appease AI engines, and convert sceptical IT decision-makers.
Core Capabilities
AEO & GEO Strategy
Structuring content to be retrieved and cited by AI platforms including ChatGPT, Perplexity, and Google AI Overviews alongside traditional SEO.
Sales Enablement
Producing case studies, battlecards, solution overviews, and partner recruitment content that directly empowers sales teams and accelerates pipeline.
Enterprise Campaigns
Writing multi-touch nurture sequences, long-form thought leadership, and lifecycle content tailored for sceptical IT decision-makers and procurement teams.
Verified Commercial Impact
eGoldFax
35% Increase
Quarter-on-quarter increase in Sales Qualified Leads generated by deploying targeted enterprise battlecards for the Education and Healthcare verticals.
Sensormatic (via Intel)
8% Profit Margin Uplift
Generated an 8 percent profit margin increase and a 30 percent surge in solution page traffic through a highly targeted multi-touch nurture email sequence.
OpenText & WyldLynx
60+ Enterprise Downloads
Achieved over 60 gated asset downloads in week one and directly recruited 5 new channel partners via a strategic data management case study.
HiBob
15 New Partners
Recruited 15 new HR technology resellers within three months of launching an integrated partner recruitment infographic and campaign.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is the technical strategy of formatting B2B website content so AI engines like Perplexity, ChatGPT, and Google AI Overviews cite your brand directly when buyers search for vendor recommendations.
- Capture dark-funnel AI research across executive buying committees.
- Force AI search engines to surface your enterprise solutions.
- Turn synthetic search traffic into Sales Qualified Leads.
The First 90 Days
B2B growth requires strategy, not random acts of content. Here is exactly how we build your commercial foundation.
Understand & Prioritise
We audit your existing search visibility, AEO entity connections, and competitor landscape to identify where content can make the fastest commercial impact.
Fix & Implement
We execute on the highest-priority technical fixes, establish your AI answer structures (GEO), and begin deploying bottom-of-funnel sales enablement assets.
Measure & Scale
We review early pipeline movement, report on AI engine visibility, and scale the long-form content production to capture broader search market share.
Transparent Pricing Tiers
From fixed one-off optimizations to full enterprise content strategies. Choose the level of support that fits your current growth stage.
The Blueprint
A high-impact audit and page optimization to unlock immediate wins.
- ✓ 1x Core Page Copy Rewrite
- ✓ Technical & AEO Quick-Audit
- ✓ 5 High-Intent Keyword Roadmap
- ✓ Schema Markup Injection
The Foundation
For businesses that need to establish consistent organic search visibility.
- ✓ Keyword & Entity Strategy
- ✓ Technical SEO Oversight
- ✓ 2 High-Intent Assets / mo
- ✓ Monthly Performance Review
The Pipeline
For B2B brands looking to aggressively capture market share and enable sales.
- ✓ Everything in Foundation
- ✓ Advanced AEO / GEO Structuring
- ✓ 4 Long-Form Content Assets
- ✓ Sales Battlecards & Case Studies
The Enterprise
Full-scale content machine targeting complex enterprise procurement cycles.
- ✓ Multi-Touch Nurture Sequences
- ✓ C-Suite Thought Leadership
- ✓ Up to 8 Premium Content Assets
- ✓ Full Internal Team Integration
Frequently Asked Questions
How long does SEO and AEO take?
It is a mid-term commercial strategy, not a quick hack. While technical fixes can yield results in weeks, establishing deep topical authority with search engines and AI platforms typically requires 6 to 12 months of consistent output.
Do you use AI to write content?
I use AI strictly as a tool for research, brief structuring, and data analysis. I never use it as a substitute for human capability. Procurement teams can spot fluff instantly. Every published asset is rigorously researched, human-written, and tailored to your brand voice.
Do you guarantee rankings?
No professional guarantees algorithmic rankings. I guarantee that we will build technically sound, highly relevant, and structurally formatted content that gives your business the highest possible probability of capturing intent-driven traffic.
Can you work alongside our existing marketing team?
Absolutely. I frequently collaborate with internal marketing directors, acting as the specialist AEO/SEO extension of your team to interview subject matter experts and execute on complex technical briefs.
Ready to accelerate your pipeline?
Request a no-obligation chat to discuss your current visibility, commercial goals, and exactly where your biggest SEO and AEO opportunities lie.